'Wichcraft

Brand Strategy. Social Media. Digital Strategy. Public Relations. Scroll down for results.

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Early app mock-ups
Early app mock-ups

Vetted vendors and led creative direction for the brand's first-ever digital loyalty program.

Egg'wich shot by JBF-nominated Peden + Munk
Egg'wich shot by JBF-nominated Peden + Munk

Produced photo and video shoots pulling from my creative network.

EIC Sam Oches showing off 'Wichcraft cover story
EIC Sam Oches showing off 'Wichcraft cover story

Secured strategic press coverage around rebrand and new store openings. 

"Cross-graining power trio" GIF
"Cross-graining power trio" GIF

Developed social media calendar and produced multi-media content leveraging graphic designers, animators and influencers. 

"Cristina's creativity and professionalism are a breath of fresh air in my world."

- Tom Colicchio, Top Chef